A target market is defined as "a defined group that managers feel is most likely to buy a firm's product. Now in my own words a target market is individuals or a group of people that will buy a product like a customer thats interested in Sony products will specifically buy Sony products because it interests them.
marketing has several factors that causes a customer to buy; where consumers live, work and making purchasing decisions.
External environment plays a big part in consumer sales which a specialist uses environmental information to detect opportunities and threats.
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