What does Consumer behavior mean? it basically means how customers buy, use, and dispose of products or services.
Ex. disposable camera, used to take pictures, and thrown after after pictures are developed.
Theres several steps in making a purchase, the "decision-making process."
which consists of
need recognition
-A want
-Stimulus.
information search
-internal information search
-external information search
-nonmarketing-controlled information source
-marketing controlled informationsource
-evoked set
evaluation of alternative and purchase.
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