Global marketing is marketing that targets markets throughout the world.
Now how does it connect to Sony? Sony came out with a television product known as Sony Bravia LCD HDTV.
This product was however bad for buisness and a major setback.
The reason why is because alot of people in todays society watches television, Now when they sell television and they generate revenues thats positive and thats good and there executing global marketing. Now what happens when the product was damged,overheats, and at times ignite inside? these were just a few problems that came with the Bravia LCD HDTV.
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